Humans like being a part of society. This appears to be ingrained in hominids, if not mammals as a whole -- cats like groups of 5 to 50, depending on environmen

Humans like being a part of society. This appears to be ingrained in hominids, if not mammals as a whole -- cats like groups of 5 to 50, depending on environment; some whales seem to be happy being alone for months at a time. Some percentage of humans are willing to submit to significant demands from tribal leaders in order to demonstrate their loyalty to the tribe, including wearing tribe colors, displaying tribe emblems and flags, and changing aspects of their life to conform to the tribal leader's statements about what is right and good and proper. Quite a bit of money can be spent on this. And, at an extreme, some humans go looking for a tribe that promises more, and demands more from them. It's a continuum.