I see it this way: the EU may choose whatever way it wants to compute a fine -- they are making the law, they could have written a fixed amount, or an amount ba

I see it this way: the EU may choose whatever way it wants to compute a fine -- they are making the law, they could have written a fixed amount, or an amount based on revenue made in the EU (which is probably a pain to define and certainly easy to "workaround"), or an amount relative to the average temperature in the Sahara over a year. Whether it's "fair" is an entirely different topic. And I guess any company could try to fight that decision in court.