I don't think it's too be an issue. You now have a chance to look at what solutions the competition has thought of and now you can incorporate and improve on so

I don't think it's too be an issue. You now have a chance to look at what solutions the competition has thought of and now you can incorporate and improve on some of their better features. Also if your products are very similar, as you say, it will probably fall mainly on your marketing to who is more successful in the long run.