It seems to me that the vast bulk of their business is made possible by the fact that our alternative is to dramatically improve our diets, sleep, and exercise

It seems to me that the vast bulk of their business is made possible by the fact that our alternative is to dramatically improve our diets, sleep, and exercise regimens. Studies seem to show that each of these often have meaningful effects on preventing, stopping and even reversing common diseases. This is all really hard for people to do, though. There’s a lot working against us. It’s hard to see why we should do it at the individual level — it’s hard to believe these changes will make a meaningful difference. But you’re right that there’s no financial incentive there. Not at all. There is for each of us, and here in Canada there is an incentive to reduce medical spending, but pharmaceutical companies stand to gain nothing and lose so much. It’s hard to imagine this changing much, but what a difference it would make. Life could be so much different for so many of us.