> I'm sure McDonald's play-tested this a lot They must have made some serious effort, but it is also a pretty complex problem (they’re trying to address litera

> I'm sure McDonald's play-tested this a lot They must have made some serious effort, but it is also a pretty complex problem (they’re trying to address literally everyone in reading age) and McDonald is not known for pouring money into solid customer interfaces. I haven’t tried in a while but their mobile app was even more of a sluggish, hostile at every corner, trash experience. I kinda feel like they went in from a “we replace the cashier” mindset, and not a return to first principles of why the customer came to that place, and how to satisfy that goal. PS: also people just adapt. I had coworkers just remember step by step the screen sequence to their usual orders, and they basically blindly tapped the screen only registering the page changes. If McDonald was to change the menu tree now I’d imagine them getting pissed in reaction.