Another big reason i can think of is market size. Europe is not (yet) a market. You can't "launch a product in europe", you have to pick one european country, t

Another big reason i can think of is market size. Europe is not (yet) a market. You can't "launch a product in europe", you have to pick one european country, then move to next, and at each step you'll have to adapt to the country's specificities.