4 ms·
Their market slide: http://investors.dressrush.com/#slide4 http://investors.dressrush.com/#slide4 Their math doesn't compute? 2.7M weddings * (14+152) peo
by jules 15y ago
Their market slide: http://investors.dressrush.com/#slide4 http://investors.dressrush.com/#slide4
Their math doesn't compute?
2.7M weddings * (14+152) people per wedding =
445.5 million people * 28k $/wedding =
75.6B $
They probably mean:
2.7M weddings * 28k $/wedding = 75.6B $
But surely they're not trying to pocket $28k per wedding just for clothes?
It certainly looks beautiful, but the information is lacking. Also, 31% conversion rate?!!
- bigurn 15y agoI'm sure they are going to be going local and adding services soon. That way they can get at the whole 28k. Probably expand to babies and home to keep the customer after the wedding too...
- a5seo 15y agoI think the bigger problem is 2.7m * .55 CPA * 7x ltv = a market oppty for THEM of $10.3 million if every bride in America signed up for their service, assuming knot.com and competitors don't try to copy them first. What's worse, they have to re-acquire their user base constantly. Weddings are like apartments or cars... It's totally point of need, and only one or two brands will be on people's minds.
- keltex 15y agoIt's unlikely that it's more than $1K for clothes on average (estimate based on: http://www.moneyunder30.com/how-much-average-wedding-cost http://www.moneyunder30.com/how-much-average-wedding-cost). So the real market for wedding clothes is under $2.7 Billion.