3 ms·
> I'm sure McDonald's play-tested this a lot, I'm not. At the point someone stands in front of the device, they've already made a decision and they're unlikely
by tgsovlerkhgsel 4y ago
> I'm sure McDonald's play-tested this a lot,
I'm not. At the point someone stands in front of the device, they've already made a decision and they're unlikely to bail just due to bad UX, and I can totally see someone who isn't aware of UX as a concept simply not optimizing.
They want a digital ordering system, this is a digital ordering system, it seems to do the job (fewer cashiers)... the fact that people actively avoid going back to McD because they don't want to deal with that abomination doesn't show up on that person's stats.
In case anyone from McD reads this: Since those machines popped up I avoid going specifically because I hate dealing with them. Before the machines, I walked in, stood in a relatively short queue, "one cheeseburger please", receive a burger, pay (often cash) and go. Now, I first spend a ridiculous amount of time dealing with the crappy machine, then wait forever for my food.
- jokethrowaway 4y agoSame. Went to some fast food, tried to order with a crappy machine and left for something else. I like the idea of using a machine over talking with someone and my ideal experience would be a restaurant full of robots; but the machine should be well designed
- SoftTalker 4y agoI refuse to use them. If there is not a human working to take orders, I leave.
- toyg 4y agoTbh it's the opposite for me. No more dealing with barely-understandable ghetto-slang from bored teenagers, no more saying "no" to umpteen attempts to "go large" or "do you want fries with that", no more queueing behind someone who wants a burger without a burger - tap tap tap and it's done. Let's be honest - some retail jobs need the human element, but ordering a burger is not one of them. The one complaint I have about the machines is that they run out of paper waaay too often, and they don't tell you in advance, so you often end up in a situation where you've paid but you technically have no way to prove it. The best approach at this point is to order through the app.
- mjevans 4y agoI hate all of these machines, their UI pattern seems to be to pester you about things that are easy to fix, and to only ask after destructive actions (like collect your money then have a warning popup they can't fulfill a request).
- __derek__ 4y agoI've bailed due to that bad UX when stepping into a McDonald's attached to a gas station. All I wanted was fries and a pop, and it took more than the 15 seconds I allotted to figuring it out. The line was long, so I left, figuring that it was some timely divine intervention to resist my unhealthy temptation.
- astrange 4y agoI like them because now nobody can stop me from making silly complicated orders. Except, of course, the person who decides to not actually fulfill half of it.