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I'm honestly surprised they kept going with this for so long. I expected them to do this for two or three years tops, but it seems to work out I guess? I signe

I'm honestly surprised they kept going with this for so long. I expected them to do this for two or three years tops, but it seems to work out I guess? I signed up for Amazon student after I finished college (still had access to a mail account and didn't know about the program before, or maybe it didn't exist yet) so I got prime for 25€ for a couple years. I watched one show on prime and never used it for music. Only really wanted the free and faster shipping. As soon as student ended I unsubscribed as it wasn't worth 45€ to me.

OJFord 4y ago
I think it's because if unbundled it would collectively cost a lot more, and nobody actually uses everything (or even more than one, maybe two) much anyway, so it's sort of a costless value-add to bundle them. 'Huh yeah maybe I'll use that occasionally.' I'm sure they'll have run focus groups or whatever with proposed unbundled pricing to see which services people would pay for and how it stacks up.
ocdtrekkie 4y ago
There's huge value to them in being the only people who know how many people subscribe for the video and how many people subscribe for the shipping. In every vertical they can negotiate using the full Prime subscriber numbers, not the "number of people who have ever played a single Prime Video show".