I'm going to play devil's advocate and suggest that there are many potential customers who can't afford the "main product" but will do fine with just a few feat

I'm going to play devil's advocate and suggest that there are many potential customers who can't afford the "main product" but will do fine with just a few features of it at a significantly lower cost that a smaller business can provide. It's entirely possible to make a living from crumbs as long as there are enough of them.