I think the point is that it doesn't need to be. We are seeing that the marginal benefits of extreme price optimization is minimal. Taxis have been simply charg

I think the point is that it doesn't need to be. We are seeing that the marginal benefits of extreme price optimization is minimal. Taxis have been simply charging flat rates for time and mileage for decades. Certainly there was room for improvement and Uber already did that and continued deep optimization is probably not worth it. 15 is hyperbole of course as any billion dollar company will need more than that but probably not multi-thousands.