Comparison to internationalization might be interesting. Supporting multiple languages almost always expands the potential customer base, sometimes by a large

Comparison to internationalization might be interesting. Supporting multiple languages almost always expands the potential customer base, sometimes by a large amount. But even with the potential business impact it is extremely rare for applications to be localized early on. Doing the work early makes it much easier and pays off in organizing communication with users. Is this because the tools that are used are not impressive or powerful enough? Maybe needing to know multiple languages and team up with others is the blocker? Working on localization it is often remarkable how great effort often gets put into pretty much everything else and then translations are added hastily and with as little sophistication as possible.