Some sell technology, some sell vision. The latter involves trusting them/submitting to their vision which would put off a lot of developers, I feel, but still

Some sell technology, some sell vision. The latter involves trusting them/submitting to their vision which would put off a lot of developers, I feel, but still create intrigue in managerial circles for them to get traction. I can’t remember which but there was a post about this, in the context of cloud service providers, a few weeks ago, on Hackernews Top. Will add if I can find it.