This is why consumer protection institutions exist (SEC, FTC, FDA, etc.) so individuals don't need to sue. These sorts of sales tactics should just be illegal

This is why consumer protection institutions exist (SEC, FTC, FDA, etc.) so individuals don't need to sue. These sorts of sales tactics should just be illegal and criminal. If your sales pipeline requires exploiting human cognitive failures (ie., "boiler room sales tactics") then you're scamming people. A business exists to provide a service people want, not to scam people into something they dont. The gov. provides limited liability protections to businesses, not to scams. I think we're far enough into our understanding of human psych now to say "here are the fault lines", if your business principally (, systematically, essentially, ...) uses them to make money, it's illegal.