These aren’t unique apps though. In my deregulated taxi market all taxi companies (dozens) have Uber functionality where you track cars on maps, pay via app, bo

These aren’t unique apps though. In my deregulated taxi market all taxi companies (dozens) have Uber functionality where you track cars on maps, pay via app, book rides in the app and so on. And many of the largest ones use the same app. Because they aren’t in that business, they are in the taxi business. If there is a margin to be found in scheduling or pricing, then their app supplier should provide it. This is perhaps what Uber should be doing: making the white label apps for local companies doing ride services. Not sure how many taxi markets are that unregulated that they allow it.