Actually I only know the latter, not the former, and no. However, the point was that if the advertisement does not incline me to buy because of the sheer absurd

Actually I only know the latter, not the former, and no. However, the point was that if the advertisement does not incline me to buy because of the sheer absurdity of its location and timing then it doesn't work. Shotgunning ad dollars at random shit and hoping it works is how we get spam.