In the '90s when you wanted to order delivery, you'd open a phone book and pick a restaurant. Some would pay extra for a big, extra-visible listing in that phon

In the '90s when you wanted to order delivery, you'd open a phone book and pick a restaurant. Some would pay extra for a big, extra-visible listing in that phone book. Uber, Doordash, etc get away with charging such premiums not because delivery is so costly but because they've made themselves into a new phone book. Hungry customers open the app to look for a restaurant, and the restaurant wants to be listed there. However that's not really a win for the restaurant. It might not increase their business, just stop them from losing it. If the app didn't exist at all, those customers would find them another, less convenient way. But because the app exists, the customers stopped using those ways.