In urban areas (where most of the demand comes from), Google Maps does not provide the detail required to get this right. If you are delivering to an apartment

In urban areas (where most of the demand comes from), Google Maps does not provide the detail required to get this right. If you are delivering to an apartment block you often can't just park on the street outside, you'll get ticketed straight away. This can make an enormous amount of difference, I've had uber eats take 10-15 minutes to find the (quite easy) building I live in, vs seconds from local takeaways who know the area. This is one of the reasons uber eats often delivers horrendously cold food (with no refund option these days). If you got cold food from a local joint with inhouse delivery they'd usually refund or redeliver for free, because they know it was their fault. They can't offer that through these platforms as it is rarely their fault and even if it was they don't get an option to interface with the customer like that. On the final point - firstly, it's not as simple as that as not 100% of orders are coming through uber eats, so they don't really know exactly how busy the kitchen is. Secondly, uber was so desperate to grow market share they would push kitchens to take orders regardless of capacity to serve them. The only option AFIAK was to shut off Uber orders entirely, there was no "take 4 orders per 30 minutes max" option (maybe they have added that now).