This article, written in 2015, is so out of date. Platform apps have changed the game with native mobile outpacing web internet access. Many users in China, for

This article, written in 2015, is so out of date. Platform apps have changed the game with native mobile outpacing web internet access. Many users in China, for example, do nearly everything through a couple of apps such as TaoBao and WeChat. Platforms such as these create a sub-web within the web gated by a native app. Game over, though I personally prefer the web model.