They'd have to vary the ad timing to get past sponsorblock, and generating a video for each viewer to do targeting. I can't imagine Google going back to content

They'd have to vary the ad timing to get past sponsorblock, and generating a video for each viewer to do targeting. I can't imagine Google going back to content-based ads after all this time. https://github.com/yt-dlp/yt-dlp/#sponsorblock-options https://github.com/yt-dlp/yt-dlp/#sponsorblock-options