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Everyone is making (probably well deserved) ad hominem attacks on the ad agency, but the principle of structured creativity isn't a bad one. Steven King once sa
by alabut 15y ago
Everyone is making (probably well deserved) ad hominem attacks on the ad agency, but the principle of structured creativity isn't a bad one. Steven King once said his muse is a drill sergeant with a flat top lurking in his basement.
The book The War Of Art has a similar perspective from a dance choreographer about how she breaks through creative blocks.
- tjr 15y agoI didn't really see the article describe much about the principle of structured creativity. I would have liked to have seen that.
- alabut 15y agoTrue, it didn't explain the principle but that wasn't the point of the article - it was to show it in use and document this particular case study. It's up to the reader to pull out lessons learned. I'm personally a fan of using the pomodoro technique to break down tasks into manageable chunks with mini deadlines. A simple countdown timer does a lot to get my competitive juices going and just get started.