Well, I can work in any conditions, however I'm most creative (as in "original ideas" creative, not "see what others are doing and do it, too") when I'm motivat

Well, I can work in any conditions, however I'm most creative (as in "original ideas" creative, not "see what others are doing and do it, too") when I'm motivated by something, not pushed by discipline. It's hard to explain, but I believe his employees would take a job at Google or Apple (or heck, even Microsoft) any time of the day - if they really wanted to be pushed (not motivated) to their limits, they could've just joined the Navy :-).