4 ms·
you are getting downvoted but i learned something from your comment I dont think you can judge all Ad ROI on thr basis of pure unit purchases. I'd argue the k
by IG_Semmelweiss 4y ago
you are getting downvoted but i learned something from your comment
I dont think you can judge all Ad ROI on thr basis of pure unit purchases. I'd argue the key metric is gross dollars.
Why? Because if an ad campaign by bugatti elevated the price point bt which existing customers buy, just based on perception of nonbuying customers... Then that is a success
- EarlKing 4y agoThe only way that could be valid is if the price one was willing to pay was positively influenced by nonbuyers, i.e. even if someone else doesn't want to buy it they regard it as some manner of status symbol and, therefore, influence you to pay a higher price for it. I do not regard a bugatti as such, but your mileage may vary.