Why would anyone read a long-winded technical article before they even know what they are about read about? "We have some amazing fast tech, that will make you

Why would anyone read a long-winded technical article before they even know what they are about read about? "We have some amazing fast tech, that will make your life better -> read our white paper! We have good APIs" Tell people what it is first, roughly what it's for, then the benefits. Then the article.