If anyone remembers, Gillette was bought ~ 15 years ago and the decision was to move everyone from Boston to Cincinnati; they lost ~ 80% of the people in Boston

If anyone remembers, Gillette was bought ~ 15 years ago and the decision was to move everyone from Boston to Cincinnati; they lost ~ 80% of the people in Boston with that single requirement. A bit more than 10 years later, a wise decision to piss on their customers wiped 8 billion from the brand. Now Gillette is just a ghost of what it used to be. in both cases, the company doing the acquisition was making dumb decisions.