> This smacks of a an entrepreneurial young chancer having a go. The business is founded on the hope that the smug evils of the British class system exist, rath

> This smacks of a an entrepreneurial young chancer having a go. The business is founded on the hope that the smug evils of the British class system exist, rather than evidence of them. Reminds me of one of the ads that follows me around the internet, for something called SEI Club. It claims to be a matchmaking service for the creme de la creme, but seems to wear the entrepreneurial chancing even more on its sleeve. None of the we've been around for over 40 years / second generation family business stuff. Just pure aspiration: glamorous pictures of pretty, rich-looking people of the type they hope will use the service. By the way, SEI, I've been happily married for over a decade, and middle-class at best. But thanks for financing my baby white noise app.