This. When you get the call saying you need new tyres and they list 2 brands you’ve never heard of and Pirelli there’s a greater chance you’ll pay the premium o

This. When you get the call saying you need new tyres and they list 2 brands you’ve never heard of and Pirelli there’s a greater chance you’ll pay the premium over an unknown. I had a similar reaction when redoing our kitchen. The chap listed some meaningless flooring brands to me. Except one of them was Quick-Step… “Like the pro cycling team?!” says I like a big kid. Guess what we walk on in our kitchen now? Plus I get to tell all my cycling buddies whenever they come round for the first time. Same goes for silicone window sealant. The brands mean nothing to an amateur like me but when I see Soudal brand at the store I think of the cycling team and so that’s the brand I buy.