Not sure about the value in the top leagues, but in second tier leagues it’s very much a local thing. Often the local bank will be the main sponsor, and the big

Not sure about the value in the top leagues, but in second tier leagues it’s very much a local thing. Often the local bank will be the main sponsor, and the big employers in town will be lower tier sponsors. Often it’s part of a package which includes a VIP box, sponsorship dinners with the club and so on. Difficult to calculate the ROI, but the bank/company can “brag” that they support the local club (and often they also sponsor childrens sport and other activities as well) and use that in advertisement. It’s about making an impression of local belonging. And sometimes it’s just the owner being a fan.