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I have no citation for this, but it seems like Michelin guides started off as advertising (to get people driving in France during early adoption of cars) but is

I have no citation for this, but it seems like Michelin guides started off as advertising (to get people driving in France during early adoption of cars) but is probably now a separate (presumably profitable) business.

Tsiklon 4y ago
The Michelin guide still uses the Michelin man and the stylistic iconography of the tire brand as theirs. I believe they’re still fully integrated