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Michelin is another interesting one with their whole Michelin Star food/restaurant thing.
by lethologica 4y ago
Michelin is another interesting one with their whole Michelin Star food/restaurant thing.
- ojbyrne 4y agoI have no citation for this, but it seems like Michelin guides started off as advertising (to get people driving in France during early adoption of cars) but is probably now a separate (presumably profitable) business.
- Tsiklon 4y agoThe Michelin guide still uses the Michelin man and the stylistic iconography of the tire brand as theirs. I believe they’re still fully integrated
- Dyac 4y agoYes, it was to get people driving more. 1 Michelin Star = worth stopping for 2 Stars = worth a detour 3 Stars = worth a trip just to eat there