Pirelli one actually makes a lot of sense not for the general consumer, but for cross recognition with F1. The solely owned the F1 contract via regulation. Bra

Pirelli one actually makes a lot of sense not for the general consumer, but for cross recognition with F1. The solely owned the F1 contract via regulation. Brand recognition is an ambiguous yet important way to maintain that. The bigwigs who help build the regulations of F1, you have to believe a number of them watch football.