Either your company has to be prove it’s a ‘big name’ to grow further (for instance your biggest competitor is Google or ebay) and it’s a way to show you’re str

Either your company has to be prove it’s a ‘big name’ to grow further (for instance your biggest competitor is Google or ebay) and it’s a way to show you’re strong enough to do that kind of thing. It’s the big version of your sales people driving Lexus to their client meetings. Either you’ve reached a strong position but people have no recognition for it and still see you as some also-ran. It’s a way to throw money at the problem.