Hitachi used to sponsor Liverpool in 1979 as well. You know how I know this? I read this article: https://restofworld.org/2022/football-shirt-tech-sponsorship/

Hitachi used to sponsor Liverpool in 1979 as well. You know how I know this? I read this article: https://restofworld.org/2022/football-shirt-tech-sponsorship/ https://restofworld.org/2022/football-shirt-tech-sponsorship... I don't think that article (nor the one in the submission) claims that this is a recent phenomenon.