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> “It’s our voice, a new voice, one for the people,” said Abel Czupor, the chief marketing officer. “RadioShack’s audience used to be only an older demographic,
by somedude895 4y ago
> “It’s our voice, a new voice, one for the people,” said Abel Czupor, the chief marketing officer. “RadioShack’s audience used to be only an older demographic, but as times have changed and e-commerce has taken over, the old voice of RadioShack is no longer relevant.”
Everything about this quote makes me want to throw up.
- mirntyfirty 4y agoIt seems as though every product, service, media, or scam is now an “empowering community”
- MattGaiser 4y agoCan get you a cult following willing to pay more.
- deleted 4y ago[deleted]
- imglorp 4y agoSeems like it's all -- and only -- about brand and image. Nothing about value or risk or profit. Who buys an investment on brand alone? > we continue to see robust interest among gaming-token start-ups, in particular. They understand that the RadioShack brand is congruent with their own play,”
- scifibestfi 4y agoIt sounds like they hired a 19 year old Twitter influencer to be their Chief Marketing Officer.
- heretogetout 4y agoTo me it sounds like a 70 year old talking the way they think 19 year olds talk.
- scifibestfi 4y agoWe can split the difference; a 35 year old emulating a 19 year old.
- solarengineer 4y agoI wonder if he is indeed this person. [1] [2] I consider it unfortunate that Radio Shack feel compelled to hire a person from an unrelated segment and are even pressurized to pivot into a space (NFTs, general "crypto") that is being viewed with skepticism (perhaps less skepticism than it deserves). While I myself am still studying this space, I do feel that there is a significant mismatch here. [1] https://emamo.com/event/nftnyc/r/speaker/abel-czupor https://emamo.com/event/nftnyc/r/speaker/abel-czupor [2] https://cryptobrowser.io/people/abel-czupor/ https://cryptobrowser.io/people/abel-czupor/
- rasz 4y agoSomeone actually made a documentary about similar situation - The Rise and Fall of Ryan Howard https://www.youtube.com/watch?v=Qc35afiM2f4 https://www.youtube.com/watch?v=Qc35afiM2f4
- dralley 4y agohttps://youtu.be/sI1SLHEC98I https://youtu.be/sI1SLHEC98I
- dtagames 4y agoWhat's especially stupid is that the maker economy, as it's now called, is very much of interest to young people and Radio Shack totally missed the boat on that by becoming a phone store. The old Radio Shack (the one that made money) sold parts for people who wanted to build electronics. That field is hotter than ever.
- Mountain_Skies 4y agoI had hoped that maybe Home Depot would have swooped in at the last minute and bought up RadioShack as they're at different ends of the DIY market and could have had some good crossover opportunities. And maybe Home Depot could have created some maker spaces in their big box stores. Anyone who has had anything cut at Home Depot has likely seen the "No precision cuts" signs, but what if that was a premium service one could purchase? Laser cut plywood? Waterjet cut aluminum panels? Might not have been a market for it in every store but I'd like to think it could have worked at a couple of locations in each large metro and maybe trickled down from there.
- SteveGerencser 4y agoRadio Shack missed a whole fleet of boats over the years.
- DonHopkins 4y agoI sure wish they'd hire a graphics designer to center the "R" inside the circle of their logo. It bugs the shit out of me.
- drewcoo 4y agoI'm sure the center-left R seemed more "dynamic" or "broadcast-y" or something. It seems intentional. It was part of the 90s revamp when they turned into a phone and remote-controlled toy store.