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Stop motion animation is quite old (Wikipedia says 1897). I did an animation course in the nineties and mixing stop motion with "pure" animation was considered
by cfn 15y ago
Stop motion animation is quite old (Wikipedia says 1897). I did an animation course in the nineties and mixing stop motion with "pure" animation was considered a shortcut used in long animation films (usually for TV children films which are long and have low budgets). Granted this is an extreme case where stop motion (the sequences with Kina) is a complement to the full animation in the background thus not a time saving mechanism. The effect is impressive due to the bright colours of the jelly beans and the attention to detail in her sequences.
This work is comparable with sand art and sand animation and anyone who liked this should search for the nearest animation festival and check it out. One of the best ones in Europe is in Annecy, France but there many all over the world (search for animation festival). Many people dismiss animation (it is for children...) but these festivals are an emotional rollercoaster of short films that bring you to tears and laughter in under two minutes at a time.
If you attend one of these you will also be able to compare traditional animation with CGI. Each can be amazing on its own and, in my opinion, are two different things.
- mseebach 15y agoIt's not about stop motion, it's about discovery and distribution ("going viral"). Although I'm not sure about that. Several MTV-age music videos became famous because of clever technique (such as "Money for Nothing") and Honda commercial was a regular TV-commercial. Especially Super Bowl commercials are know to be high-value productions pre-Internet.