I'm sorry, I don't understand. Say I feel a lot of respect to e.g. Amelia Earhart, so much so that I want to establish an air-exploration company and name it E

I'm sorry, I don't understand. Say I feel a lot of respect to e.g. Amelia Earhart, so much so that I want to establish an air-exploration company and name it Earhart Air Explorers. Do I need to get an approval from all of her descendants first?