Your question relies on multiple assumptions that not everyone, including me, may agree with: - domain names should be distributed based on some measurement of

Your question relies on multiple assumptions that not everyone, including me, may agree with: - domain names should be distributed based on some measurement of "utility" - the Nissan company is bigger than the Nissan person, therefore they have a higher utility - domain names control should be changed outside of one's control There is no perfect way to assign domain names. As you say, first come first serve has its downsides. But I don't like the idea of big capitalistic companies taking over domain names just because more people know them; in fact that's yet another demonstration of capitalism accumulating even more resources at the expense of someone less.