I think bell-cot's comment is alluding to a recent HN discussion of Amazon restricting LGBT-related searches in the UAE. naniwaduni summed it up there: "The tr

I think bell-cot's comment is alluding to a recent HN discussion of Amazon restricting LGBT-related searches in the UAE. naniwaduni summed it up there: "The trick is that they're not promoting an ideology/cultural value domestically; they're bowing to local influence everywhere, including domestically. i.e. we should not take corporate Pride as sincere support, but as an indicator of the zeitgeist." https://news.ycombinator.com/item?id=31932146 https://news.ycombinator.com/item?id=31932146 If I understand "performative activism" correctly, it might include spending money on conspicuously proclaiming support for some cause, while undermining that cause (or at least omitting to benefit it). After all, money spent on public relations needn't be paid to the causes corporations want to associate themselves with.