Deciding to do work within a limited budget is tantamount to deliberately doing bad work in many instances. For example, look at Disney's history with direct-to

Deciding to do work within a limited budget is tantamount to deliberately doing bad work in many instances. For example, look at Disney's history with direct-to-video sequels -- they exist purely to make money, and contain little of the magic or refinement of their fully budgeted forebears. Eisner might not have been thinking 'shitty', but I bet he was thinking similar things when approving The Return of Jafar. (http://www.imdb.com/title/tt0107952/ http://www.imdb.com/title/tt0107952/)