As someone who's a decent cook but who has never actually enjoyed the fine details of cooking from scratch, I would be content to pay for that margin... but the

As someone who's a decent cook but who has never actually enjoyed the fine details of cooking from scratch, I would be content to pay for that margin... but the sheer amount of packaging waste in meal kits and most prepackaged food has increasingly driven me to keep using fresh ingredients from a local grocery. Any company that can come up with some sort of happy medium there will probably get my business forever.