I think the beauty comes from the simplicity of it. To a casual viewer, it's just a cute music video. It's when you realize the amount of work and attention t

I think the beauty comes from the simplicity of it. To a casual viewer, it's just a cute music video. It's when you realize the amount of work and attention to detail that went into it, that you have the emotional reaction that says "wow, they really cared about this". It's the same reaction I have with many of Apple's products. They look simple from a distance, but when you zoom in, you see a team of 30 people hand placing jelly beans to make something beautiful.