I think it’s materially different though. Particularly when you contrast with the FB graph API and the Cambridge Analytica scandal where they were actually givi

I think it’s materially different though. Particularly when you contrast with the FB graph API and the Cambridge Analytica scandal where they were actually giving out the raw data. There is a LOT more you can do with the raw data than with ads targeted on specific categories. Like, I personally am never going to click the cat ad in the example above, but I very well could have had all my info leaked by a neighbor in my friend graph in the CA dump. So your ad-harvested data will always be sparse.