I'm not worried about Amazon in such a system (although I can see Amazon trying to buy the name Disney or Walmart). But imagine the startup offered the choice o

I'm not worried about Amazon in such a system (although I can see Amazon trying to buy the name Disney or Walmart). But imagine the startup offered the choice of selling out at a steep discount or having their runway consumed defending the trademark or starting over with a new name. Oculus does well on Kickstarter and has some buzz? Why acquire it when FB can just buy the name and goodwill for a fraction of the cost?