When someone gets up and says to the effect "we are going to make a bunch of apps, 2-3 per year, this is the first one, we'll see if it gets traction" (paraphr

When someone gets up and says to the effect "we are going to make a bunch of apps, 2-3 per year, this is the first one, we'll see if it gets traction" (paraphrasing what I remember from the oink announcement from web 2.0 this year), I am immediately disinterested. I'll be kind and say that I'm unclear on the message here.