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Wow thanks for the insight! I think I need to work on my marketing skills at this point. Do you have organic search traffic coming to your site? (no) Do peopl

by foxhop 15y ago

Wow thanks for the insight! I think I need to work on my marketing skills at this point. Do you have organic search traffic coming to your site? (no) Do people know about your app? (no) Have you validated the market for your application? (not really) As for monetizing I plan to eventually allow subscribers to choose bounding box sizes or access to the raw (and large) screen shot. My competition in the market charges lots for this service but I have no idea what a fair price would be. I was thinking monthly subscription based on usage: 1gb $9.99, 5gb $19.99 and unlimited plan for heavy hitters. Is that a fair price, I have no idea. Thank you agian

polyfractal 15y ago
A trick you can do is A/B pricing schemes to see which gets you more purchases. You can even do this before your product is ready. Make two pages with different prices, A/B test them and track conversions on the "Buy" button. Since your product isn't ready yet, just show a "Thanks for your interest, but we aren't done yet!" page. Collect email addresses too. This gives you an idea how many people will buy at what price-point, and help provide more email signups. The caveat is that it requires some level of traffic coming to your site first
- foxhop 15y ago
  Yeah, I guess I would need much more traffic to even test the smallest a/b test. Currently I only get about 20 hits per day on the homepage. Seems like I should have started marketing first.
  - polyfractal 15y ago
    You can test even with low traffic...it just takes longer. :) Try testing incrementally. Run some tests where your conversion is going from Home Page -> Pricing page. This is pretty easy to do since clicking through to a pricing page is a lot less friction than buying a product, so you'll have more data to work with. Once you get a good conversion there, move on to the next step in your funnel (probably Pricing -> Buy)

by foxhop 15y ago

polyfractal 15y ago

A trick you can do is A/B pricing schemes to see which gets you more purchases. You can even do this before your product is ready. Make two pages with different prices, A/B test them and track conversions on the "Buy" button. Since your product isn't ready yet, just show a "Thanks for your interest, but we aren't done yet!" page. Collect email addresses too. This gives you an idea how many people will buy at what price-point, and help provide more email signups. The caveat is that it requires some level of traffic coming to your site first

foxhop 15y ago
Yeah, I guess I would need much more traffic to even test the smallest a/b test. Currently I only get about 20 hits per day on the homepage. Seems like I should have started marketing first.
- polyfractal 15y ago
  You can test even with low traffic...it just takes longer. :) Try testing incrementally. Run some tests where your conversion is going from Home Page -> Pricing page. This is pretty easy to do since clicking through to a pricing page is a lot less friction than buying a product, so you'll have more data to work with. Once you get a good conversion there, move on to the next step in your funnel (probably Pricing -> Buy)