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Prepare your expectations accordingly. Have you been collecting emails from a landing page while you were developing? Do you have organic search traffic comin
by polyfractal 15y ago
Prepare your expectations accordingly. Have you been collecting emails from a landing page while you were developing? Do you have organic search traffic coming to your site? Do people know about your app? Have you validated the market for your application?
If you answered no to those questions, expect zero people to know or care about your app. Launching and running a successful web app is 10% development and 90% marketing.
I'm telling not trying to discourage you, the opposite actually. Just because no one signs up when you launch doesn't mean your app sucks. It means no one knows about it. Start marketing, start blogging, start SEO, start guest-posting, start doing everything you can to get the word out.
As an aside, you should probably have a way to monetize the app in mind and put it in place before launching. Very few apps can get away with ads or freemium effectively, especially if it is a small micropreneurial endeavor.
Edit: Looks like you have an email list. That will help you convert well on the first few days and give you a morale boost. Don't worry about the rest, tackle it as it comes. You'll never be ready enough, so just go for it when you have a working product :)
- foxhop 15y agoWow thanks for the insight! I think I need to work on my marketing skills at this point. Do you have organic search traffic coming to your site? (no) Do people know about your app? (no) Have you validated the market for your application? (not really) As for monetizing I plan to eventually allow subscribers to choose bounding box sizes or access to the raw (and large) screen shot. My competition in the market charges lots for this service but I have no idea what a fair price would be. I was thinking monthly subscription based on usage: 1gb $9.99, 5gb $19.99 and unlimited plan for heavy hitters. Is that a fair price, I have no idea. Thank you agian
- polyfractal 15y agoA trick you can do is A/B pricing schemes to see which gets you more purchases. You can even do this before your product is ready. Make two pages with different prices, A/B test them and track conversions on the "Buy" button. Since your product isn't ready yet, just show a "Thanks for your interest, but we aren't done yet!" page. Collect email addresses too. This gives you an idea how many people will buy at what price-point, and help provide more email signups. The caveat is that it requires some level of traffic coming to your site first
- foxhop 15y agoYeah, I guess I would need much more traffic to even test the smallest a/b test. Currently I only get about 20 hits per day on the homepage. Seems like I should have started marketing first.
- polyfractal 15y agoYou can test even with low traffic...it just takes longer. :) Try testing incrementally. Run some tests where your conversion is going from Home Page -> Pricing page. This is pretty easy to do since clicking through to a pricing page is a lot less friction than buying a product, so you'll have more data to work with. Once you get a good conversion there, move on to the next step in your funnel (probably Pricing -> Buy)