Stay At Home Mom is a massive market segment with a lot of purchasing decision power. Long-form advertising targeted at SAHMs is nearly as old as the advertisin

Stay At Home Mom is a massive market segment with a lot of purchasing decision power. Long-form advertising targeted at SAHMs is nearly as old as the advertising industry itself. This is just the next iteration. Video does particularly well with this segment (as opposed to text) because of the nature of parenting and housekeeping -- lots of time spent on your feet with busy hands and occasionally available eyes. The same reason radio/long-form podcasting is popular with truckers. Or text with office workers (relatively speaking). It's entertainment you can engage with during work hours between or during tasks.