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I suspect it's a reference to the shift in preference for hard liquor over beer that happened in the US as a result of prohibition, liquor being easier to smugg
by NoGravitas 4y ago
I suspect it's a reference to the shift in preference for hard liquor over beer that happened in the US as a result of prohibition, liquor being easier to smuggle due to lower volumes. That preference persisted for some decades after prohibition ended, but arguably has turned around by now.
- lucideer 4y agoIn that case, that would reinforce my instinct. There's certainly a recent cocktail boom, and there was a brief trend of straight vodka being popular with girls my age when I was in college, but these are passing market phases, not something systemic in the industry. By-and-large ~5% beers and ~12% wines are the popular choice today.
- NoGravitas 4y agoIt seems like the biggest growth in the industry is in hard seltzers/alcopops, which range from 4-12%, but mostly on the lower end. So it does seem like in general there's a preference for strengths in a range of beer - craft beer - wine.
- dmix 4y agoProbably one of the best trends towards weight loss in the general public. Beer is often an underrated contributor to weight gain with all of the social aspects.
- lucideer 4y agoSpeaking of trends, there's currently a trend in beer world where I am in "low-ABV" and "0.0" products. Not sure if it'll be lasting, but I guess that along with the emergence of some things like 0% wines and even "spirits" (distilled botanical infusions) is further anecdata.