If it really is a good idea, then you're going to be launching in a crowd and "first" might not mean that much(1). The question you'll want to ask is "can we d

If it really is a good idea, then you're going to be launching in a crowd and "first" might not mean that much(1). The question you'll want to ask is "can we do this better than everyone else who has launched or will launch right after us?" If you're not sure you're going to be the best, don't bother. It won't matter if you're first, third, or seventeenth to launch if what you launch is second best. (1) You might not want to show up a year late though!