They don't require it, they request it. Frankly a terrible idea in my opinion because a lot of meat eaters, like GP here, have a persecution complex and this on

They don't require it, they request it. Frankly a terrible idea in my opinion because a lot of meat eaters, like GP here, have a persecution complex and this only feeds into that. My grocery store keeps it properly in the "meat substitute" section. To be fair, Beyond Meat does have prominent "Plant Based" text on its packaging: https://brand-directions.com/wp-content/uploads/2019/08/New_Meatier_Beyond_Burger_Rendering-768x432.png https://brand-directions.com/wp-content/uploads/2019/08/New_...